Writers also help you take your business to the next level. Once business expands, a writer (or two) can free you up from being stuck to your desk banging out company blogs, responder emails and newsletters so you can focus on more administrative issues.
Here are 3 things that business owners must discern to determine whether a writer is the right fit for their team:
1. Can the writer produce content in your brand's voice? How to tell: From my experience as a copywriter, it works best to be provided with a sample relevant to the owner's business. Asking the writer for a resume or random samples can be a time-waster because even if they have done work in the real estate industry, for example (and it's good), but you're in healthcare it's easier and more efficient to just ask them to write a sample on the topic you will be blogging about or a sample of copy on your "about me" page. What matters is if the writer can write YOUR blog or website or newsletter.
2. Does the writer have a website, blog, or is on social media? How to tell: Ask the writer for links and addresses to their websites, social media pages and/or blogs. I find many people looking for writers fail to actually utilize a writer's online presence as an indication of their writing ability and marketing skills. In this day and age, with online business being what it is, a virtual presence will show you more about this writer and their interests more than an email ever will. Twitter, for instance, can tell you alot about what someone thinks about because you tweet or retweet what resonates with you. It also shows consistency, ability to connect with people. A website shows you a writer takes their business seriously and has first-hand knowledge of web content writing. They should also have a "Samples" page with links to work they've done both published and unpublished.
3. Does the writer respond in an appropriate time frame? How to tell: Ask them for a specific sample and maybe 1 or 2 questions via email. Check the response time of their email replies. You can schedule a phone interview or face-to face with the writer as well. Set up a date and time and see if they cancel, are on time or are early. Speaking to the writer (be it on the phone or in person or video call) is so integral to seeing how they communicate. A one-on-one conversation can allow you to share your vision for your company and take a pulse on whether the writer is interested in your vision and with being on board.
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