How to Squeeze all the Juice Out of Your Content
Yeah, that's right.
Water is able to take on different forms, yet still retaining its properties. Water in a pot on your stove turns to steam, which is still water, just in a different form. Water put into your freezer becomes ice, which is still water.
The same goes for your content.
Content, like water, can take on different forms and yet still remain your content. A Blog post can become your next YouTube Video and your Instagram picture can become the subject of your next blog.
There's a constant push in content marketing for fresh, new content but what about repourposing content? Sometimes we spend more time searching for the next big thing to write about or share on social media that we overlook the content treasure we have right in front of us. Mining your own content can prove to be a deep resource for new topics and areas to cover-and saves on time searching for new stuff to share with your audience.
Take time to recycle your content in a fresh new way instead of trying to look for fresh new content every day. If you do it right, people can't even tell that's what you're doing at all.
More Soup for You!
For example, if you're a health blogger, do a YouTube video on how to make vegetable broth from scratch. How can you repurpose that content to other platforms?
For one, you can take a picture of the homemade veggie broth once you're done (or a royalty free picture of a bowl of homemade veggie broth) and post it on Instagram or Pinterest with a link to your video.
You can also take that video, transcribe it into a "how-to" recipe Blog article with step- by- step instructions- and include the link to the video on YouTube (or embed the video into your blog post).
Make some content "leftovers" with veggie broth tweets on Instagram, linking readers to your blog, image or video.
Remix your content by doing a guest post on another blog or magazine on the benefits of vegetable broth.
Turn the benefits of veggie broth into the "veggie broth diet" into a short ebook and sell on places like Amazon.
And Wa-lah! You have officially repurposed your content, squeezing it to the very last drop!
Repurposing your content is a very effective way to come up with ideas that you already have and implement them faster and easier.
So, get repurposing!!!