Your target audience is out there. And you want to reach them.
In fact, you want your blog to be a super-sexy, irresistible magnet that pulls readers to you by way of offering valuable, timely, information they’d be a fool to pass up.
For keys on how to get your readers to opt-in, check out my article, Five “Opt in” emotions your brand content should evoke in your readers.
Now let’s discuss the 3 ways to gain reader loyalty by mesmerizing your blog readers:
Inspire. No matter what time of year it is, day or night, rain or shine, people want—and need—inspiration.
Let’s face it—life kicks rocks sometimes. It can be quite the obstacle course and the human spirit needs the encouragement of knowing that their problem(s) can be solved. (Even better if your blog includes a solution to that problem-wink wink!).
Confirm. Everyone has a bias based on their opinions and past experience. Providing your readers with information that is in alignment with their confirmation bias is essential to confirming what they suspect (or already know) but lack affirmation for.
Effective "confirmation" blog articles leave readers thinking one of two things:
1. Wow, I always knew that, but I could never put it into words.
2. Finally, SOMEBODY who thinks like me! They get it! They understand!
Confirmation instantly wins trust with your target audience, positioning you as a “confidant” or someone readers can trust and relate to.
Just so we avoid confusing this with being disingenuous, let’s share an example here:
You have a health consulting practice and are selling your product—a premium package of a holistic weight loss program. Your blog confirms to readers that losing weight has little to nothing to do with exercise. That’s why you go to the gym six days a week and see no results.
Your native readers (who most likely are doing everything conventional wisdom says to lose weight without success), will be magnetized to your content and trust your insights because you’re confirming what they suspect but could not put their finger on. Chances are high for them to be open to purchasing your premium package. Yay!
Inform. The saying “knowledge is power” is very true. We all need to find answers to our questions—from how to boil an egg to what product is best for our needs. Whatever it is, we seek information that we don’t currently have.
In life, when you know more, you have more options. When you have more options, you feel more in control of things and empowered to make purchasing decisions.
When visiting your blog, readers should feel they have a solution to their problem. And you should have a strong suggestion for them at the end of your blog (i.e. Call to Action) on where to find that solution—ideally your ebook, your newsletter, your product, etc. (Hint, hint.)
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